Windows with Wow - A Christmas Special - Selfridges

Selfridges is making history by launching a revolutionary window display for its 2011 Christmas season. Epitomising this year’s White Christmas theme, the Oxford Street windows create a true winter wonderland in the heart of the capital.

As if this feast for the eyes wasn’t enough, the windows will also bring music to your ears. Each pane is transformed into an enchanting, oversized music box, some playing re-engineered carols whilst others provide eerie, magical sounds to evoke the feeling of a ‘crystal clear Christmas’. Admirers are encouraged to play around with the windows to their heart’s content as each pane is equipped with a state-of-the-art touch-screen wind-up system to control the track.

Russ Jones and Scott King from Condiment Junkie, the London-based creative outfit behind the technology, explain more about this global innovation:

“First, the new system plays music through, not from, the windows - using the glass pane itself as the loudspeaker. Additionally, the system is devised in such a way that although each window plays a different tune, customers are able to listen to the track without interference from the music being played through the next window.”

Get down to Selfridges to be immersed in your favourite festive tunes and guarantee yourself a White Christmas.

From the initial sketches in the graphic studio through to the final bauble in the window, watch the stunning time-lapse video which shows the journey of our 2011 White Christmas display here : http://tinyurl.com/d2kbq8g